The Story of "Nadine" -- A Tale of Mailing Lists


It's Worthless, But We'll Sell It Anyway.

There was a bit of a lull in the non-Harris onslaught until September 2000, when Home Shopping Network decided to join the party.  Note that they obtained Nadine's information just over one month after Nadine had been assured that it would take three to five days to make certain that she would not receive any further mailing from 247Media's "partners".  HSN apparently was prepared for this, as the end of their message suggests that opting out of their blasts is not as easy as one would hope.  Until their last blast on 14 December 2001 they averaged one message every seven to ten days.  Update:  on 21-Mar-2002 HSN reappeared.  Perhaps we will soon have some idea how effective the bounce processing is at 4at1.com.

Our breathless wait for new material was prolonged until October, when enlist found another sterling client, viz. thirdvoice.  Nothing has been heard from them before or since.

In November, it was Hewlett Packard who elected to become the next object of derision.  They likewise appear to have chosen other advertising channels.

The parade of one-time enlist.com clients continued with half.com, enews.com and finally SimplyHealth.com.  After that, enlist.com sank beneath the waves.  The last mention of enlist, matchlogic or delivere came in April, 2001, in a couple of bleats from peopliknow.com, who share a ZIP code with them.

Then things took a darker turn.



Next:  The Post-delivere/MatchLogic Late Comers:  New Hogs At the Trough

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